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TransferWise rebrands to Wise, Expands Growth in Malaysia

Updated 02 Mar 2021 – By Team Loanstreet


TransferWise recently announced its rebranding to Wise, and the appointment of local country manager Ms Lim Paik Wan. 

Originally launched in 2011 as a money transfer service for people, the company has expanded to build a cross-border payments network helping to make international banking cheaper, faster and more pleasant for its 10 million customers. 

The company processes £4.5 billion (bn) (RM25.2 bn) in cross-border transactions every month, with customers saving themselves a total of approximately £1 bn (RM5.6 bn) a year compared to making the same transaction with their bank.  

The money transfer service, now a feature of the Wise account, is one of the cheapest and easiest ways to send and receive money around the world at up to 4x cheaper than banks
 

Enters new phase of growth in Malaysia

The company also announces the bolstering of its Malaysia presence with the appointment of Ms Lim Paik Wan as the Malaysia country manager for Wise — who will be responsible for leading and expanding Wise’s presence and growth in the country.

Foreign workers in Malaysia can now also use Wise to send remittances back home to their family members’ bank accounts and e-wallets without paying costly fees and markups by other service providers — saving money that can stay in their pockets or go towards sending a bigger remittance volume.

As a profitable, sustainable company with a long history, Wise is here to serve Malaysian consumers for years to come.


Lim Paik Wan, Wise Malaysia Country Manager

Lim Paik Wan, Malaysia Country Manager, Wise, said: “I am excited to be a part of the team working towards the Wise mission — to make cross-currency payments as fast, easy, transparent and cheap as possible. Based on a recent survey that we commissioned, we know that 50% of Malaysians are keen to save on remittance costs and 57% would appreciate transfers reaching their recipients more quickly, and we are determined to meet their concerns.

“We are also thrilled to expand the availability of international money transfer services to foreign workers, who can also benefit from a low-cost, secure and completely online option for their remittance needs.”

Customers can opt into the website in its new home: Wise.com. The final switchover for all customers to the Wise brand will take place in March 2021.
 
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