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SEM9, Tokenize To Marry Esports and Crypto With Multi-Year Deal

BY Team Loanstreet

Updated 03 Mar 2022

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Malaysia-based esports organisation SEM9 announced a multi-year deal worth more than RM15 million with Tokenize as its main title sponsor and Cryptocurrency Exchange Partner. This partnership will be the first marriage between crypto and gaming, and it will set a new bar for how sponsorship and partnership  work hand in hand.

What's covered in this article?

This is Tokenize’s first-foray into esports and adds to the company’s ever-growing portfolio of partners, including Southeast Asian tech giant Grab Holdings, global payments solution provider and more. Through the strategic partnership, Tokenize and SEM9’s digital-native audiences are set to converge and provide a drive for financial literacy, education and awareness of esports and cryptocurrency. 

Putra of SEM9.Gank displaying the current team jersey. Image source: SEM9

Apart from SEM9 bearing the Tokenize logo on their team jerseys, they will also offer fans multiple rewards and invaluable experiences. This partnership is also poised to birth new exciting digital products, such as exclusive SEM9 NFTs, in the coming future. 

Tommy Chieng, Chairman of SEM9 said: “Many partners have approached us in the crypto space, and our chief concern was whether they are credible, safe and sustainable. I’m happy to announce that Tokenize is the partner we believe is highly credible, safe, and here for the long term. Together with Qi Yu’s vision, we believe that we can build a safe space for our fans and audience. For all of us here at SEM9, this is a ground-breaking partnership, and we couldn’t be more excited for what’s ahead as we march together with Tokenize into Web3 and the metaverse”. 

Hong Qi Yu, CEO of Tokenize Xchange, commented: “I have always believed that gaming and crypto assets are a natural marriage. I’m thrilled and bought the vision of SEM9, building a team to showcase what ASEAN is capable of in esports to the rest of the world. I can’t be happier to be working with such a high calibre esports organisation. The pipeline that we have in store will certainly excite the market.” 

Based on SEM9’s mission and focus on giving back and social impact, the partnership will  create more philanthropic initiatives in the near future. The multi-year deal worth more than  RM15 million is signed across 6 years and will extend across ASEAN.

*The above article is intended for informational purposes only. Loanstreet accepts no responsibility for loss that may arise from reliance on information contained in the articles.

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Team Loanstreet

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